Bravo #IceBucketChallenge

Not a week goes by at Dooley & Associates that we aren’t collaborating with a nonprofit client to strategize how to communicate their impact via channels that create the most amount of support with the least amount of investment. It’s among the most challenging parts of our job day in and day out, because nonprofits […] Read More

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Introducing Facebook’s New Ad Structure

Starting September 1, Facebook is going to be rolling out an ad structure that, at first glance, has taken the service from feeling like Google AdWords to being structurally identical to AdWords. They have yet to publicly release much information regarding the updates but there is some limited information available and some details we can […] Read More

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Optimizing Search Engine Optimization

    SEO’s Neverending Quest to Beat Bad Content   One of the most impressive aspects of Search Engine Optimization is how much time and effort is put into its constant evolution by the major search engines (Google, Bing, etc.). The algorithms have become so advanced they now practically force content creators to develop valuable […] Read More

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Facebook’s New Advertising Gambit

Facebook recently announced a new way of helping advertisers get their message to reach the people who most likely want to hear it. Using your browser’s search history, Facebook will display ads relevant to your specific interests. This way you won’t see things roll through your feed that you have no interest in. It should […] Read More

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The battle harmony of print versus web.

Web design sure has come a long way. As a designer who started out specializing in only print design, and then transitioned to web design, I can tell you that there are many differences between the two mediums. But even though web design gets a lot more attention these days, I don’t think that print […] Read More

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Cheers to Six Years of Success!

Wowza, we turned six yesterday. In honor of this very momentous occasion I have decided it’s time to reflect on six of the keys to our success! 1. Failure is not – and never should be – an option. Sure, things might not go as planned, but that means you find a better way. Period. […] Read More

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St. Joe’s is Leading the Way in Mobile Responsive Technology

Two-thirds of Americans own smartphones, and almost half of the country owns a tablet, too. You’re likely not surprised by those figures, because you’re probably reading this blog on one or the other. For anyone operating a tablet or smartphone, visiting a website that is not responsive can be a viewing and scrolling nightmare mess. […] Read More

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The Little Keyword That Could…

In the far off kingdom of search engine land – a place located inside a paramilitary fort, lined with endless rows of servers – exists a mass compilation of all pages publicly accessible on the internet. Amongst those pages, 231,000 pages exist that include the searchable term “lockout tagout procedures.” This is our little keyword […] Read More

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A Story About Love and Content Marketing…

  A customer walks into a bar. A marketer is waiting. Their eyes meet. The marketer approaches and says hello. They become acquainted, fall madly in love, and live happily ever after… All because the marketer knew his story and how to tell it to the customer of his dreams. In a nutshell, this is […] Read More

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