Why a Style Guide is Essential to your Marketing

Who are you as a business? Do you know? Do your employees know? And, most importantly, do your customers know?

Successful marketing efforts are built on a foundation of trust and confidence. Customers know who you are, and they relate to you. They know what you stand for, and they know what to expect from you. Because of that trust, they will keep coming to you time and again. But how do you build that relationship? The answer lies in having a strong sense of identity, and being consistent with it to boot.

One easy way to make sure your company is achieving this is to have a brand style guide. Depending on the size of your business, it could be something as simple as a basic, one-page style sheet that explains the proper usage of your logo, colors, and tagline. Pantone color assignments for your brand will help reduce vendor mistakes and maintain color consistency when going from print to the web.

For larger businesses, a style guide can take on an even greater role. It will include details about typography, imagery, vision, mission statement, and your brand as a whole. When several departments or offices are coordinating marketing efforts, it is essential to maintain a cohesive message, appearance, and overall identity.

Who you are as a business is something that is very unique… and intricate. Having an instruction manual right at your fingertips will help ensure that your brand has a consistent style – and ultimately that your customers can always know what to expect.

Contact us at 262.925.4769 to find out how we can help a business like yours build and maintain a consistent brand.