It's hard to believe that 2016 has come and gone. We have a lot to be thankful for at Dooley & Associates and a lot to look forward to in 2017.
As 2016 has come to an end we decided to take some time and reflect on some of the highlights of the year. To all of the clients that we have the pleasure of working with on a daily basis and the creativity that they bestow upon us, we say thank you.
With that, we give you, 16 Design Projects We Loved in 2016!
Kenosha Visiting Nurse Association
We were honored to be tasked with refreshing a Kenosha organization that has been around since 1927 – Kenosha Visiting Nurse Association. This project called for an entire brand refresh which included a new logo design, business collateral, marketing & advertising collateral, social media graphics, as well as a new website. At Dooley & Associates, we don’t take refreshing a historical brand lightly. We recognize that there is significance and value to the existing brand that needs to be leveraged.
Lee Plumbing, Heating, Cooling & Electric
When you think of notable Kenosha area businesses, one that always will come to mind is Lee Plumbing, Heating, Cooling & Electric. As one of the pillars of our community we were honored to be chosen to design their 40th Anniversary logo. In addition to creating their anniversary logo, we are proud to have developed and launched a new website along with business and marketing collateral in 2016.
When Wine Knot approached Team Dooley to refresh their summer menu, we couldn't have been more excited! Wine Knot is Kenosha's first and only wine bar that proudly features American Bistro food with an International flare. We assisted them to create a visually appealing menu that also promoted Downtown Kenosha by featuring upcoming events.
Rotary Club of Kenosha West
The annual Rotary Club of Kenosha West Softball Tournament is a Kenosha summer tradition! In fact, 2016 happened to be when our very own, Jennifer Dooley, served as the Club president for the 44th annual tournament. She insisted we create a "Service Above Self" logo to be utilized on marketing materials, social media and apparel worn during the tournament.
All of us at Dooley & Associates are dog lovers, so building a brand and helping launch a product for our best friends was one of our favorites in 2016. We helped Bask Specialities launch the world’s first organic drink mix treat for dogs called Hounds Tap! We were honored to be the team chosen to create the logos for both Bask and Hounds Tap as well as product labels, packaging, email templates and website.
Boys & Girls Club of Kenosha – Gus the Bus Campaign
Boys & Girls Club of Kenosha tasked us with developing a new transportation initiative we fondly named Gus the Bus. For this campaign we created a Gus the Bus logo, canisters, printed promotions and social media materials, as well as a landing page. The goal of the campaign was to expand FREE transportation to the Boys & Girls Club of Kenosha to increase the number of at-risk youth served on a daily basis. We are proud to share the campaign helped do just that in 2016!
Dawn Bella came to us to create a logo that would capture the essence and brand of her new downtown Kenosha salon. We had a fun time working with her to create a design that was uniquely Dawn and love driving by and seeing it in her window every day!
Blackhawk Electrical Construction, LLC
Blackhawk Electrical Construction, LLC is a new company that approached us to create their brand for them! This included everything from a logo design, to business and marketing collateral to the launch of a new website. They are an electrical contracting firm serving the greater Chicago metropolitan area.
AHLI: American Homestay & Education Programs
For more than 25 years, AHLI has been the leading provider of American homestay and education programs for international students. When they approached us to create their corporate recruitment brochure we jumped at the chance! Along with creating this and other marketing collateral, we also launched a new website to refresh their brand in 2016.
TCGRx and Dooley & Associates have teamed up for many projects over the years. While continuing that trend in 2016 one of our favorite design projects was a mailer design specifically for VA Hospitals. Accompanied with a patriotic red, white and blue theme the mailer also included pouch packaging with red, white and blue candy to showcase some of TCGRx's capabilities and products!
Boys & Girls Clubs of Dundee Township – Tennies & Ties Gala
The Boys & Girls Clubs of Dundee Township's annual gala is their biggest event and fundraiser of the year. Each year they look to out perform themselves with a new and exciting theme, and each year they've accomplished just that! In 2016 they approached us to create a theme for this annual gala that will continue past 2016 – the Tennies & Ties Gala was unveiled! We proudly created a new logo along with all of the event marketing collateral.
The Prairie School
Among other marketing collateral we created for The Prairie School in 2016, one of our favorite projects was their guidebook. This booklet showcases what sets The Prairie School apart to prospective families and the region. Located in Racine, Wisconsin, Prairie has grown to be one of the Midwest’s finest independent schools, with a top-notch faculty, challenging academics, unique educational offerings, and a beautiful Frank Lloyd Wright architecturally-styled campus.
Kenosha Literacy Council
We were proud to create the annual report and annual dinner invitation for an organization near and dear to our heart, the Kenosha Literacy Council. This non-profit organization is made up of teachers, learners, tutors, volunteers and donors all working together to improve adult literacy in Kenosha County.
ESC Services – A Rockwell Automation Business
Another favorite project in 2016 was a series of ESC Safety Tip postcards that were included in every order shipped. These postcards were a set of ten different postcards which all contained different "tips" on how to keep workers safe through the utilization of lockout-tagout procedures. ESC Services is a Rockwell Automation, Inc (NYSE: ROK) business unit focused on the creation of graphical lockout-tagout procedures and the complementary components that bring together a comprehensive energy control program.
Bear Homes was the proud recipient of the 2016 RKBA People's Choice Award! Along with showcasing their award, this promotional piece we created communicated that Bear Homes has been Kenosha & Racine County's home builder of choice since 1975.
Boys & Girls Club of Kenosha – Holiday Campaign
Beginning on Giving Tuesday, we kicked off the Boys & Girls Club of Kenosha's Holiday Campaign. This included a printed mailer, e-blast, social media graphics and a website landing page to showcase the performance of the Club in 2016. It encouraged giving the gift of a great future to the youth of Kenosha.