If you’re lucky enough to be one of our clients, we’re sure you’ve been asked that fear-inducing question: “Do you have content?” One of the most difficult aspects of modern marketing for businesses is thinking of an endless stream of content: Facebook, Twitter, Instagram, blogs, e-blasts, new web pages, etc. You’re asked to keep your audience engaged and interested - once a task only required of major brands.
But in our increasingly inbound marketing environment, continual and original content is exactly what you need to remain competitive. That’s why we wanted to share 8 ideas to help you think about curating new content. We hope this blog acts as a “digital Xanax” and gives some much needed relief to the content marathon.
1. Motivational Memes
Maybe a bit overused, but everyone likes a positive, "you can conquer the world" statement. Motivational memes position your company as a optimistic and confident force, plus they are super easy to find: https://www.facebook.com/MotivationalMemes
2. Customer Contests
Everyone likes to be recognized and win a cool prize - give your loyal customers the chance to enter a contest you create. It is relatively easy to create a quick contest on your site and promote on social media. Plus, it is a great opportunity to collect more content for future posts.
3. Post Industry News
Even if you think your industry doesn't create a lot of news, it probably does. Use tools like Google Alerts or Twitter Lists to find news. Quickly summarize and re-post - it will show that you keep up with what's happening in your industry.
4. Take Pictures Of/With Cute Kids
Call it shameless promotion, but posting a picture with a kid will instantly garner your post engagement. Company picnic? Volunteering? Sporting event? Bring your kid to work day? All great opportunities to snap a few pics with a "isn't s/he adorable" kid.
4. Support Local Sport Teams
Every community has their local sport teams and your business might even sponsor one. Share an update or snap a photo at their game. An easy way to find content is to follow the team's social media page(s). #GoKingfish
5. Promote Your Talent
New hires. Employees of the month. Birthdays. Huge accomplishment.There's always a reason to post about your talent. Business has always been about people - never give up the opportunity to remind your customers why they choose you.
6. Share Print Pieces
Did your business recently make the local news? Did one of your clients bring in their new direct mail piece for "10% Off?" Social media is an excellent way to extend the life and engage a new audience with your traditional print pieces.
7. Holiday Posts
Major holidays should be a no-brainer, but also post about obscure and industry specific holidays. Luckily there are plenty of free holiday calendars that you can easily add to your current calendar for quick and relevant ideas.
8. Hashtag Trending Keywords
Kind of like reposting industry news, but instead of just summarizing another story add your own perspective to a topic. Trending keywords can receive a lot of national attention, which means significant exposure for your business.
— Dooley & Associates (@DooleyAssoc) February 1, 2015
Of course, if you're still stumped don't sweat it. Give us a call or shoot us an email. We're always excited to work with clients both small and large on creating new content.