As a small business owner, it can be tempting to cut corners. However, skimping on your branding and marketing materials can be a costly error. Quality graphic design requires a trained creative professional. A good designer will know the best approach for communicating your message to customers. They will know who your competitors are, because they will have researched them. And most importantly, they will develop quality designs using professional software so that your marketing materials can easily be printed.
Here are a few of the top advantages to entrusting your design work to a professional:
1. You will save time.
As a business owner, what is your time worth? We’re guessing you already have a lot on your plate — which means you may be putting off a new marketing piece, even if it is something you really need. By hiring a designer you typically can have a project completed in a fraction of the time it would take for you to do it yourself, and you can begin using that piece to grow your business!
2. You will save money.
There are a couple ways a professional designer can lower your expenses. First, consider that when a business doesn’t take its branding seriously in the beginning, it will more than likely go through at least one design overhaul eventually — if not more. However, good design has longevity. By paying for great design once, you are saving yourself from paying for subpar design over and over again.
Another factor to keep in mind is that a professional designer is going to know the most cost effective ways to design your materials, and he or she will likely have suggestions to help keep your printing costs to a minimum.
3. You will know it’s done right, the first time.
In addition to saving you printing costs, a good designer is also going to save you a lot of headaches. Have you ever thrown together a brochure by yourself, only to have it come back from the printer with problems you didn’t anticipate? To fix and reprint it now will cost you even more time and money! If you had hired a qualified professional to begin with, you could have avoided this scenario. Designers generally have at least 2-4 years of training using state-of-the-art design software. They know their way around terms like:
- CMYK vs. RGB
- Image Resolution
- Plain Black vs. Rich Black
- Double Gate Fold, Roll Fold and Z-Fold
- Crop Marks
- Outlining Fonts
Most importantly, they are experts at preparing files for print and foreseeing any possible issues, in order to save you from costly mistakes.
4. You will gain a brand new source of ideas.
Sometimes it can be difficult to voice your ideas in words, let alone images! Creative professionals are trained to take your vision and bring it to life. A good designer will be able to incorporate your thoughts, and also add ideas of their own in order to develop stronger visual concepts. Not only can a designer help you realize your vision, they also know how to reinforce your core message and clearly communicate it to your target audience.
5. You will stand out from the crowd.
Sure, it can be tempting to go the easy route and paste in a standard piece of clipart, or buy a generic $25 logo from a stock website. Its looks “good enough”, right? But remember, everyone else has access to those same graphics, too. Having a distinct brand is what is going to raise your business above your competition and become part of the equity of your business. You’ll also be guaranteed a one-of-a-kind design, so you’ll never encounter copyright issues or worry about a competitor looking identical.
The development of a proper brand involves a very strategic process. Before creating any marketing piece, a designer will first work to understand your business, its culture, your target audience, and your competition. Once those items have been fully researched, the designer will apply their expert knowledge of design principles, grids, ratios, trends, user behavior and color theory. When all of these elements are combined it results in a piece that will reinforce your brand, and therefore work to build customer loyalty.
6. You will make a better first impression.
You know you only get one chance. Whether it’s your email signature or Facebook post, viewers are going to judge a business in just a few seconds based on appearance alone. Professional quality graphic design will give your business credibility - and that’s priceless. You could indeed have the greatest product or service out there, but if it’s presented with a bad design not many people are going to stick around long enough to find out.
7. You will be consistent and memorable.
High quality design provides a uniform look and feel across every customer facing aspect of your business — from your business cards to the sign on the front of your building. A designer will know which fonts to use where, how to leverage your color palette, and what “mood” should be present in the images and supporting graphics on every piece. Attention to these details will ensure that your customers have the same experience visiting your website as they do when scrolling through your social media feed or flipping through your brochure. This way, you will appear more professional, trustworthy and — most importantly — memorable.
8. You will get better results.
Its simple: great design converts. It isn’t just about making things look pretty. An effective marketing piece should invite customers to take action. A good graphic designer is going to make sure your customers feel compelled to turn the page, or visit your website, or click the button to learn more.
At Dooley & Associates, we have a design team ready and waiting to serve your graphic design needs. Whether you’re in need of logo, brochure, catalogue, trade show display or more our team is ready to be your design team!