Pantone just unveiled 336 new colors, making 1,677 the magic number of Pantone colors available to the world.
What does this mean for you? You now have 1,677 options to get the perfect color combination to solidify your brand. Pantone is the universal language spoken by printers, so having set Pantone numbers is your bestbet for ensuring your organization's collateral prints consistently every time.
Want our advice? Pick a set of Pantone colors and stick to them, whether you manage your marketing collateral in-house or not. If you're using a consistent set of colors across all marketing, your odds of burning your brand onto the retinas of potential customers only increases.
Around here, we are partial to 1788C aka Dooley Orange, as well as assigned Pantones for our supporting brand colors.