Facebook, the Social Media giant, is changing its algorithm again, this time to send less traffic to content sites. Yesterday, Facebook announced it will prioritize posts shared by friends and family over those from publishers, brands and other non-friend pages. Basically, users will see more posts from their family and friends in their newsfeed over posts from advertisers.
Simply, Facebook wants to increase user interaction with the family and friends on the platform. Facebook has become a dominant force in the distribution of news globally, with many publishers relying on the platform for a significant amount of the traffic they receive. Now, Facebook will favor links shared by your family and friends over links that publishers place directly into the News Feed from their pages.
What does this mean for you? Facebook ad costs are going to rise. The cost of promoting content on Facebook has steadily risen the past few years, as more brands spend money to promote their content on the social network. In 2016, advertisers are projected to spend $57.3 million on digital advertising, which is still far less than what is being spent on the big screen. Digital advertising remains an effective form of advertising, as it costs $1.25 per 1,000 impressions. Even with this change in the Facebook Algorithm, digital advertising will still remain the most cost effective form of advertising per 1,000 impressions.
Where are advertisers spending their money in 2016!
What is the cost per 1,000 impressions?
Of course, you don’t need to sweat it, as you have Dooley on your side. Give us a call or shoot us an email and will help you achieve your Facebook advertising goals and make the most of your marketing budget.