The Impact of Color on Your Brand

By now we think we’ve made it obvious that orange is the “it” color here at Dooley & Associates. It reflects our cheerful and creative personalities, our energy, and our excitement for the work that we do. Color has the amazing ability to evoke an instant and subconscious reaction in its viewer. Every color, and every shade, creates an association that has a unique personality surrounding it. What does your color say about your brand?

WHITE     

  • Purity
  • Simplicity
  • Innocence
  • Peace
  • Neutrality

 

YELLOW   

  • Optimism
  • Warmth
  • Happiness
  • Fun
  • Energy
  • Friendship
  • Caution
  • Cowardice

    Remember, yellow is difficult to see over white!

 

ORANGE 

  • Friendliness
  • Creativity
  • Cheerfulness
  • Confidence
  • Warmth
  • Mellowness
  • Flamboyance
  • Energy

 

RED 

  • Excitement
  • Boldness
  • Passion
  • Rebellion
  • Bravery
  • Action
  • Danger
  • Blood
  • Hunger

 

PINK

  • Femininity
  • Fun
  • Delicateness
  • Gentleness
  • Romance

 

PURPLE 

  • Creativity
  • Imagination
  • Royalty
  • Wiseness
  • Romance
  • Mystique
  • Style
  • Elegance
  • Education

 

BLUE 

  • Security
  • Trust
  • Strength
  • Liberalism
  • Freedom
  • Medicine
  • Loyalty
  • Intelligence

    Did you know that blue is the most popular company logo color? 42% of people say that blue is their favorite color and most people like at least one shade of blue.

 

GREEN

  • Peace
  • Growth
  • Health
  • Money
  • Nature
  • Earth
  • Luck
  • Envy
  • Renewal
  • Inexperience

 

BROWN 

  • Rusticity
  • Deepness
  • Stability
  • Warmth
  • Comfort
  • Simplicity
  • Roughness

 

GRAY

  • Balance
  • Neutrality
  • Calmness
  • Professionalism
  • Authority
  • Dullness
  • Practicality
  • Somberness

    Gray is a very popular company logo color, especially for corporate businesses, and it is proven to be much easier to read on the web. However, gray is the least popular color and some people find it dull. Despite some negative views of the color, gray is very trendy in all areas of design and can be perceived as high-end or even cutting edge.  

 

BLACK

  • Danger
  • Evil
  • Boldness
  • Timelessness
  • Mystery
  • Tradition

 

Why is this important?

Creating the right color personality for your brand will help you to communicate your values to your customers. The appropriate use of color can increase brand recognition by up to 80%.

Not sure where to start? Give us a shout and we’ll help you navigate the rainbow til you figure out the right hue for you.