Like it or not, social media has become a ubiquitous part of our lives. You can’t even pour your cereal in the morning without Facebook and Twitter icons on the cornflakes box competing for your attention. We’ve noticed most of the naysayers out there that said social media was just a fad have gotten a little quiet, and perhaps have even secretly set up their own Pinterest accounts.
For others who were on social media before Myspace got sketchy, and when it was called ‘The Facebook’, it comes as no surprise to them to hear that 67% of all Internet users are using social networks.
You might be thinking, what does this mean for my business? Am I utilizing this here-to-stay opportunity? We’re here to tell you why social media is more important than ever right now for your business and how we’re here to help you in getting it right.
It’s a Beautiful Thing
The beauty of social media is that you have the ability to decide how you want to position your company and what you want people to know about what you do. With effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages. Way back when, decision makers at companies would scratch their heads wondering how much in advertising dollars they needed to invest just to make an impression on people. These days, the answer is here, and to us it’s pretty clear.
By using social media you can cultivate a community. When people become followers, they give you instant access to make your mark on them. By connecting with them, you’re able to see what challenges they are facing and what they like and dislike. PLUS, you are able to engage in ongoing communication with them which can be much more valuable than any kind of paid market research. A clear benefit of social media is repeat exposure with your network, which gives you the opportunity to remind them over and over again about what you have to offer.
Be the Buzz
Social media can also be powerful in helping establish authority in your field – making you the go-to resource for your target audience to seek out for help. Share great content, answer questions, and serve your audience by building loyal fans.
As your following increases, your influence grows. Having a substantial social media audience creates a snowball effect that can attract new customers, media interviews, joint venture partnerships, and many other opportunities. It’s a bit like when you see a crowd hovered around something, you can’t help but want to see what all the buzz is about, so a large audience will only attract more interest.
Also, social media can be a leading traffic generator to your website. If you are committed to your social media efforts, install Google Analytics and you will be surprised how much social media brings traffic.
Maintain Your Space
To sum up, an active and effective social media presence can be a game changer for any type of company or organization. Now, with great power comes great responsibility.
We can’t emphasize enough how important it is to stay current. Going weeks or months without utilizing your social media networks is as detrimental to your image as not mowing the lawn outside your building for the same amount of time. If potential or current customers see you’re not caring about yourself, why should they believe you are capable of caring about them and their needs?
Guess what? We offer social media management services where we maintain your social media accounts, stay active with postings, watch for trends in customer activity, and drive followers to your website or front door. The reality is that most of your competitors aren’t likely doing the best job they can with social media, so it’s your chance to stand out from the crowd and attract those leads. If you choose not to, you run the risk of being forgotten, or worse, never discovered at all.