A customer walks into a bar. A marketer is waiting. Their eyes meet. The marketer approaches and says hello. They become acquainted, fall madly in love, and live happily ever after… All because the marketer knew his story and how to tell it to the customer of his dreams.
In a nutshell, this is content marketing, except the whole bar scenario is what’s happening on your website.
Many companies are starting to realize the value of content marketing and have included it in their 2014 budget (*ahem* your competitors). If you want to find the customer(s) of your dreams in the romanticized way mentioned above, you must begin with content marketing of some form.
Not sure where to go from here? Dooley & Associates to the rescue!
Here are some fun facts to help you get started:
Content is king. Google changed its algorithm in 2013 to reward sites that are content rich. In other words, don’t be generic. Talk about who YOU are and what makes YOU special. A great first step to get you mix & mingling on a regular basis is by adding a blog to your website, aka what you’re reading now.
Mobile responsiveness is clutch. On average 40% of traffic to your website comes from a mobile device (smartphone or tablet). Have you checked your mobile responsiveness lately?
Content isn’t just text. After awhile, text without anything else starts to read like “blah, blah, blah” and “yada, yada, yada”. Video, images, sound clips, and more contribute to good content. Identify what works best for your audience and be sure to integrate multiple methods to improve engagement.
You don’t need to break the bank to make an impression. Content marketing is not as expensive as traditional marketing and the return on investment is often very good.
Remember, just like you would on a first date, put your best face forward and highlight your greatest attributes to attract compatible matches. We can help you with the makeover you need to find true love with your customers.
Get started here, and then give us a shout when you are ready to rock customers’ faces off with your awesomeness.