Industry Leader Chooses Dooley & Associates to do Rebrand

It's quite an honor when one of our peers looks to our crew for services to grow their own company!  Since almost the inception of Dooley & Associates we have had a relationship with the Rockford based communications firm, PR Etc., now known as Chartwell Agency. During the past 12 years, the company has shown considerable growth. In an effort to continue to propel the company forward and compete on a national and international level, Rebecca Epperson, President and Founder, determined it was time for the company to refresh its image and appropriately align its name and brand with its services.

"As a company that works every day to develop our clients’ brand identity and message, we needed an experienced partner who could help us through our own rebranding process. The team at Dooley created a logo and website that represents all that we do in a very visual, compelling way. They listened to our team and found ways to weave in our history, corporate culture and existing brand into our new brand, which is modern, exciting and fresh.  They built our website on a platform we could easily maintain, and that has the capability to grow with us as we continue our evolution. We are proud to launch Chartwell Agency, and have been grateful for the creative insights and direction of Dooley & Associates through this process!"
— Rebecca Epperson, President

It all began with a new name. After an extensive (and fun!) brainstorming session with the PR, Etc. team, it became clear that "Chartwell" was the obvious choice for their new identity. Not only is it the street name of where the business was born, it also perfectly describes what they do for their clients: chart a path... well! The logo design serves as a bridge between the old and the new: maintaining the brand colors of PR, Etc. while giving the company a fresh, new look that suggests guidance and growth.

Once the logo was established, our next steps involved a complete overhaul of any previous PR, Etc. collateral. The Dooley team assisted Chartwell in creating new templates for everything from business cards to letterhead to presentations. And thanks to a complete set of brand guidelines, the girls over at Chartwell can continue to add to their collateral on their own and be confident that they are staying true to their new identity.

Last — but certainly not least — we created a brand new Drupal site to show off the new and improved Chartwell Agency. Not only does the new site represent their unique personality, it also clearly highlights the company's five divisions: Strategic Facilitation & Training, Public Relations, Marketing, Social Media, Event Planning.