Recently, Dooley & Associates was called upon by TCGRx to formulate a marketing campaign to generate interest for an exciting, new product reveal! This reveal took place at the RBC 2017 tradeshow hosted by Cardinal Health in San Antonio, TX. We created a Top Secret-themed campaign that encompassed a printed mailer, social media campaign, website landing page and tradeshow booth graphics.
"Our recent show, RBC 2017 put on by Cardinal Health, was a tremendous success, thanks in part to Dooley & Associates. I went to them in early May with an urgent need to develop a product campaign launch which encompassed direct mail invitations, website updates, social media strategies, and carryover to the booth graphics. We wanted to draw in the crowds with a James Bond/Mission Impossible-style theme, to keep them interested.
In the last 4 years of working with Dooley & Associates, we have improved our overall branding tenfold. We had so many compliments from current customers to vendors and even competitors at this show. The booth was voted as one of the "Must-See Booths" by RXInsider, but most importantly, made a huge impression with our EVP of Sales. He's stressed the importance of truly looking the part of a Fortune 500 company on a much smaller budget. Mission accomplished, Dooley and team. This was our biggest success to date, and I have the entire team to thank for the support we received!"
– Deborah Parker, Director of Marketing & Inside Sales